The Lendy new generation stage – which will be based in Cowes Parade Village – will form the centrepiece of the Lendy Cowes Week shoreside experience on 8th August 2018.
The stage area will enable visitors to experience top, rising music talent during the day and also give a number of up-and-coming stars the chance to play in a different setting and entertain a new audience.
There will also be a live crowdfunding opportunity for participating bands.
Lendy is currently working with Brighton-based music college WaterBear and GreatMusicStories.com to whittle 120 acts down to just six bands.
Paul Riddell, head of marketing and communications at Lendy, said that since becoming the title sponsor of Cowes Week last year, it had been keen to preserve the important traditions of the event, while also introducing new ideas.
“We are keen to bring the spirit of P2P into the DNA of the shoreside activities.
“The Lendy new generation stage will start small but, with the crowdfunding dimension, could well become a must-play event for emerging bands in the coming years.
“Giving seriously talented young bands the opportunity to reach new audiences helps us to ensure that Lendy Cowes Week can make a real difference to people’s lives, while offering something new and original for the thousands of visitors to Cowes to enjoy.”
Pictured above: Mikhail Asanovic, one half of ShowHawk Duo, who performed in the Lendy Lounge at Lendy Cowes Week 2017